The American Banker [1] reports that The Columbus, Ohio headquartered Huntington bank [2] has “no plans to scale back technology spending any time soon” and included in their cover story ‘The Bank CIO Agenda For 2012 [3]‘ is mention of a USD 100 million branch renovation project in which the IT department is driving improvements such as digital signage.
The story explains that the bank’s branches will be outfitted with 40-inch flat-screen panels on which tailored content can be quickly uploaded to each location, controlled by remote PCs.
The bank will use STRATACACHE software to create, schedule, manage and monitor messaging in the branches from the marketing office.