Toy’s TV In Venezuelan Store

Geny Caloisi

Venezuela giant toy store chain Hobby 2000, has taken advantage of its digital signage network this Christmas promoting the latest trends on toys and offers to all its clients.

Having worked closely with digital signage specialist Imvinet, the store now boosts its own news channel.

Imvinet has installed, designed and is managing the news channel, which can be remotely changed and varied according to local promotions, depending on what each store would like to offer.

The stores have 40” and 32” Samsung LCD screen, which shows promotional advertising and cartoons for entertaining customers. The digital signage network is also used to train staff in each locality.

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