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A Magical New Shopping Experience?

ComQi has just announced the launch of a new retailing product called delayMirror.

[1]

Does my bum look big in this?

delayMirror we are told, is a ‘video mirror’ that provides a continual delayed video feed which allows shoppers to see themselves as they were three seconds ago.

In a dressing room it allows the shopper to twirl and see the clothes they are wearing from all angles – it’s supposed to be a great way of trying on new clothes and also a fun in-store experience that shoppers cannot get online or via any other medium.

Max Stevens-Guille, ComQi’s Chief Technical Officer told us “delayMirror is an Interactive Solution powered by ComQi’s EnGage Platform . When you look at yourself in the delayMirror it is almost as if you were looking at someone else – a digital doppelganger.

He added “They look like you, dress like you but they are doing what you did a few moments ago. delayMirror provides a magical experience for shoppers”.

delayMirror was developed in conjunction with John Paul Bichard of Creative Advisor Group [2] – a spin-off of from the Interactive Institute Stockholm [3] where the original delayMirrorWall [4] was invented.

It is fully integrated with ComQi’s EnGage platform and is available worldwide immediately.

ComQi will be showing the delayMirror experience, as well as other Interactive Connected Experiences, at #ISE2012 in Amsterdam (booth 10K118).

5 Comments (Open | Close)

5 Comments To "A Magical New Shopping Experience?"

#1 Comment By Jason Cremins On 9 January 2012 @ 14:21 @639

Very limited functionality given the number of intelligent mirror solutions hitting the marketing including this RFID enabled mirror from [5]

#2 Comment By Hugh Jars On 9 January 2012 @ 14:50 @659

Does my bum look big in this?

#3 Comment By Bryan Crotaz On 10 January 2012 @ 10:36 @483

This is a simple delay line – such an easy thing to build – just needs 9,000,000 km of fibre looped in a u bend for each pixel. I think I’ll buy shares in Pilkingtons…

#4 Comment By Luis R. Villafane On 10 January 2012 @ 14:35 @649

ok, I think we need clarification on this release. There has to be something else here we are missing… There is no way that the guys from Comqi are doing a press release on a video command to delay 3 seconds a piece of content… No way…
(However if that is so, I am starting a daily release of 350 different commands we can issue to our player)

Come on… what is it!!??

#5 Comment By Barnaby Page On 11 January 2012 @ 10:42 @487

I think it’s called “January news drought”. This product has been around, in one form or another, for a decade. All that seems to be new is the integration with EnGage.