Harris will put its emphasis on energizing brands, increasing revenue and maximizing the overall retail experience through digital media when it makes its presence at booth #3223 at the NRF Convention and Expo [1], Jan. 16-18 at the Jacob K. Javits Convention Center.
At Retail’s BIG Show, Harris will demonstrate its digital out-of-home retail solutions and share the technology footprint that powers some of its most notable retail projects. It plans to showcase digital signage content seen at various global retailers, including 4400 7-Eleven [2] convenience stores, one of the largest DOOH networks in the U.S., and Harrods [3], London’s most famous luxury department store.
Guy Cheston, director of advertising and sponsorship for Harrods, will be present, discussing how retail brands are embracing digital media as a highly effective ad medium, and how Harrods has responded by making digital signage a key part of its marketing strategy. Cheston will present ‘Digital Screens within a Luxury Retail Environment’ in the EXPO Hall, Room 3D05, Jan. 17 from 3:00-3:45 pm.
Harris will also sponsor a social media wall on the show floor, with the Harris InfoCaster DOOH suite for content creation, management and playout powering NRF’s official Twitter feed.
Harris DOOH solutions allow retailers to build, customize and manage profitable out-of-home networks, featuring powerful high-definition video and graphically rich content that engages customers, enlivens stores and turns browsers into buyers. Harris DOOH software heightens the impact for retailers by enabling advertising and promotional capabilities that enhance ROI and brand awareness. Other benefits include improved customer measurement and integration with point-of-sale, inventory, pricing and other business systems.