lastminute.com  is merging traditional outdoor media and Digital Out Of Home with VeriFone Media and VeriFone Digital Network (VNET) to create an integrated campaign across London.
lastminute.com will utilise both the digital screen inside and high impact superside liveries outside London’s licensed taxis to promote its Top Secret® Hotels offering and pop-up store – Top Secret® Collection – in Central London.
lastminute.com’s luxury pop-up hotel experience, the Top Secret® Collection, is giving passers-by the opportunity to experience the luxury and environment of its Top Secret® Hotels; such as expert massages, express manicures, daily treats, giveaways and even a special workout with a leading personal trainer to kick start those New Year resolutions.
“VeriFone Media combined with VNET offers lastminute.com an ideal opportunity to create a dynamic campaign that resonates with the ‘on-the-go’ urban customer.” says Mark Roberts, VP & GM, VeriFone Taxi & Media Solutions. “In addition, VNET helps reach affluent business professionals and consumers when they are at their most receptive and least distracted – inside the cab as they travel across the city.”
Visitors will also get first-hand experience of lastminute.com’s Top Secret® Theatre, Top Secret® Restaurant and Top Secret® Cars offerings.