Amscreen, the UK’s largest nationwide digital media network owner, has announced a deal with Vodafone that will see the global mobile operator supply wireless connectivity across Amscreen’s European network.
A Vodafone SIM card will be built into every digital sign in Amscreen’s network giving access to a range of Machine to Machine (M2M) services.
Erik Brenneis, Head of M2M at Vodafone, said “Vodafone has already helped Amscreen to grow in the UK: we’ll now help Amscreen to grow in Europe by using our fast and reliable networks to deliver digital content quickly and easily across many different countries.”
The agreement, which follows Amscreen’s expansion of its BP network into European forecourts, will provide the digital signage provider, with a ‘one size fits all’ SIM solution that will roam across Vodafone’s network in Amscreen’s target markets.
Simon Sugar, CEO of Amscreen, told us “We are really pleased that we’ve secured a deal with Vodafone. This universal agreement will help accelerate our expansion plans and will ensure 100% coverage and compliance for our network partners and our pan European advertisers. This extension of our partnership with Vodafone has come at the perfect time as Amscreen continues to grow globally.”