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Using Kinect To Build Analytics For Retail

Self-funded Argentinian startup Agile Route [1] is yet another small business [2] to come up with an innovative use for Microsoft’s motion sensing input device Kinect.

[3]Shopperception [3] is described as a Kinect-based solution for Market Research and is aimed squarely at the retail marketplace.

Co-founder Ariel Di Stefano told us “The Kinect sensors allow us to bring new and exciting 3D spatial recognition tools to the market research industry.”

He added, “Everyone in sight is measured simultaneously and automatically. There is no need for additional equipment or elements carried by the shopper.”

Take a look at the video of how it works over on its web site [3].