A ONESTOP Hotel Digital Network
Gail Chiasson, North American Editor
ONESTOP Media Group, Toronto-based digital media and communications company, has extended its portfolio of mass-media display networks with the official launch of Canada’s largest national hotel network.
ONESTOP’s coast-to-coast network includes a diverse assortment of hotel brands including Hilton Hotels, Delta Hotels, Vintage Hotels, Skyline Boutique Hotels and Doubletree Properties.
“Onestop’s digital media network immediately modernized the image and impression of our hotel properties,” says Ram Dinary, CEO of Skyline . “Guests are impressed with the quality of content displayed, everything from our hotel’s meeting schedule, on-site services, to news headlines. Weeks following the installation of the network we identified an impressive lift in revenue within our lobby bar/restaurants, spa reservations by hotel guests and in-room dining orders.
“Analysis by our management group confirmed a direct link between the hotel specific promotions/content appearing on Onestop’s network and a double digit increase in certain revenues.”
Michael Girgis, president of ONESTOP and chairman of the Canadian Out-of-Home Digital Association, says, “In light of today’s economic conditions, ONESTOP offers hotels a modern, powerful, extremely cost-effective and environmentally friendly means of distributing relevant hotel information to guests in real-time.”
ONESTOP’s technology provides a direct channel to guests in high-traffic areas including lobbies, reception, conference areas and more. Through Onestop’s state-of-the-art content management system, each Hotel brand maintains control over national marketing initiatives while providing local staff control over specific messaging (i.e. conference and meeting schedules, restaurant specials, hotel service and amenity promotions, special events, and group welcome messages, to name a few). Each client receives a fully customized solution uniquely configured to reflect its specific objectives.
“Today’s society by and large lives in a world of immediacy,” says Vito Curalli, managing director of sales for Hilton Hotels Corp. in Canada. “With the majority of our Hotels offering wi-fi connectivity and an even larger portion of our guests and staff owning a cell phone or PDA, our Digital Display Network adds unique value to our customer experience by providing an alternative means to accessing timely and relevant guest information. Take, for example, the Toronto Airport location. Our displays at our customer service desk provide flight arrival and departure information, which is of great value to our business travelers and staff assisting guests.”
Keith Mantesso, regional director business development for Hilton in Canada, says, “Our hotels have become very good at using the hotel network to promote internal services and products. We estimate over $76K in incremental revenue annually can be attributed to the digital network at our downtown Toronto location.”