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Impressive Scala Plans For #ISE2012

Scala always do pretty good stands for ISE we think and they might just be moving their booth to the next level at #ISE2012 if everything they have announced comes off and goes to plan.

[1]One of Scala’s new (product) announcements is a new interactive screen communication solution that can be managed through a variety of consumer devices, such as a smart phone, iPad or tablet PC and they wil be using that on their on stand in Amsterdam for the very first time.

By scanning a QR code with their smart phone at Scala’s booth K122 in Hall 10 visitors will be able to access a digital display management tool that allows them to choose from various information bundles and determine what is displayed on the playback screens at the stand.

With this new solution, digital signage viewers can determine which specific information they want to receive at that point and moment – allowing companies to micro-target messaging to individuals. Examples of how this technology can be used include customers in stores or banks, employees in a corporate building lobby, students in schools, patients in hospitals, guests in restaurants and more.

Visitors to Scala’s ISE booth can use this interactive solution first hand with participants being entered into a drawing to win an iPad. Visitors will also test Scala’s Twitter integration, see how interactive screens can transfer a great variety of targeted information and experience how picking up a product from a store shelf can trigger targeted product-related messaging on a screen.

Several of Scala’s partners will showcase a range of digital signage technology at Scala’s booth at this year’s event: –

Scala’s new CEO Tom Nix told us “For 25 years, organizations ranging from retail and quick service restaurants to corporate communications, banks, hospitals and education have seen the flexibility and benefits of communicating using Scala’s digital communication.”

He added “Combining this know-how with our latest developments, I am convinced we can find new ways to help companies to quickly engage and inform their audiences. Many organizations are challenged to find innovative ways to deliver valuable content to target audiences in the short bursts of time available”

“Scala not only provides a strong, highly usable, incredibly stable software platform that meets 95 percent of the needs of most customers out of the box, it can also be easily customized well beyond many competitive offerings. If end-users or integrators have a question, any question, relating to digital communication, Scala can put them on the right track to cost-effective digital communication solutions!” said Nix.