More (no doubt) expensive hires for Amscreen as it appoints CBS Outdoor’s head of marketing Mike Hemmings as its international marketing director starting February.
Let’s hope that their advertising revenue will more than match their (one hell of a) wage bill or Lord Sugar is going to be digging into his pockets even more going forward.
Wages+Expenses#1 was Winfried Karst, a former executive with Kinetic in Europe (and he would not have come cheap) joined Amscreen as Chief Executive Officer for Central and Eastern Europe 
Wages+Expenses#2 was former Titan Outdoor and JCDecaux director Yoko De Souza who joined Amscreen in the new role of director of client sales 
Mike Hemmings will report to Wages+Expenses#3 European managing director of sales and marketing Chris Forrester and will be responsible for developing the Amscreen brand as it continues to grow internationally.
Prior to joining CBS Outdoor, Hemmings was at FHM and Heat magazine-owner Emap (now Bauer Media) as acting head of trade marketing. He started his career at Independent Newspapers as a sales and marketing executive.