The creators  of this portrait digital signage installation in the car park of Spain’s Palacio de Exposiciones y Congresos Ciudad de Oviedo  (that’s a Conference and Exhibition Centre to those of you not fluent in Spanish) claim this is the first installation in a parking area in Spain …
Mind you, whilst we’ve seen some digital signage in parking areas in other parts of Europe we are not sure that we have seen portrait screens at the entrance before.
DIDChannel España 
Pasaje Nogales, 8
Oviedo – Asturias