Congratulations must go to Pearl Media [1], the non-traditional, out-of-home media company and Chevrolet [2], who learnt recently they they have set a new Guinness World Record [3].
They entered the record books for the World’s Largest Architectural Projection-Mapped Game when they created the World’s Largest Claw Game [4] in support of Chevy’s ‘Let’s Do This’ campaign for the all new 2012 Chevy Sonic.
Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience on the side of Hollywood Boulevard’s famous Roosevelt Hotel (which we wrote about here back on 12th January [4].