We last saw eyevis GmbH’s omniSHAPES at #infocomm11 back in June 2011 in Orlando so we were interested to see how they shaped up at #ISE2012 six months later…
We were promised lots of enhancements and the product certainly didn’t disappoint. If we had one complaint, it would be a small one, and that was that the content was good but not superb.
Whilst the ’tiles’ (am I allowed to describe them thus?) made the most of the ‘shape’ paradigm available none of the ‘structures’ shown were made particularly relevant to the attendees.
When we looked, all the screens were displaying static images – there was no moving image and no animation anywhere to be seen!
The product mind you definitely looked proper production ready. These German engineering wunderkinds have done a damned good job but they need a lot of help we feel with the fluffy, creative, content marketing side of things.