THE WORKS is an exclusive media offer that allows advertisers to simultaneously occupy advertising space on all Astral platforms in Quebec – television, radio, out-of-home and web – and at peak hours. It combines the power of 10 television networks, 24 radio stations, 13 digital billboards and 18 websites. In all, close to 85% of all French-speaking Quebecers (25 to 54 year olds) are exposed to THE WORKS and more than 90% in the Montreal French market in a single week. THE WORKS is available throughout Quebec, with a focus on Montreal. Four times a day, a multi-platform blitz is broadcast on Astral television, radio, out-of-home and web properties.
Astral delivered modest year-over-year revenue growth, driven by its TV operations (supported by solid subscriber revenues) and its Outdoor business (supported by recent contract wins).
After installing its digital billboard network. Astral has seen consistent improvement in this business as it becomes a more material part of operations driven by growth in revenues combined with improving margins (related to the Toronto street furniture contract and the digital network).