A new M·A·C Cosmetics [1] store in New York’s SoHo shopping and arts neighborhood is the site of NanoLumens [2]’ first fixed retail installation of its NanoSlim large format LED display.
[3]Rick Cope, president and CEO of Norcross, Georgia-based NanoLumens, says that the installation of the company’s revolutionary ‘digital wallpaper’ points the way to the future of compelling retail customer engagement.
“SoHo represents the cutting edge in art, retail, and fashion,” says Cope. “It attracts millions of visitors from all over the world. Retailers looking to make a lasting impression on this very discerning audience know that they have to go beyond the ‘usual’ methods of engaging and holding the attention of consumers. They have to stop them in their tracks and immerse them in a messaging environment that compels them to enter the store. Our first fixed retail installation is designed to do just that.”
The display installed in the SoHo store is expected to stop consumers in their tracks. It measures 4.5’ wide by 9’ tall and is less than 3” deep, allowing the retailer to maximize valuable retail floor space. The display boasts a seamless 4mm pixel pitch with stunning resolution, high brightness and superior off-axis viewing angles to effectively engage consumers from any distance or viewing angle.
John Melillo. president of Diversified Media Group, which installed the NanoFlex display, sees a bright future for businesses and venues that use the versatile technology.
“Our designers and engineers were excited about the NanoLumens displays from the very first time they saw them,” Melillo says. “They really are unlike any other displays on the market today – lightweight, ultra-bright and rugged, so they are capable for use in retail stores, as well as transportation centers and other large high-traffic venues. These displays will breeze through bumps and splashes that would knock out other displays.”
NanoLumens displays can be built to any size with no bezels – ie. no lines or breaks in the picture at any size. They are custom built to fit any application.
Cope says, “When people pass by a storefront and see stunning seamless visuals on a 9-foot tall, 4.5-foot wide video display“ just inside the doors, they can’t help but stop and check it out.”
Designed and assembled entirely in the U.S., NanoLumens displays are now available in both flexible and non-flexible frames in four product lines: NanoFlex and NanoFlex Wrap flexible displays; NanoSlim non-flexible rectangular displays; and NanoShape non-flexible round, square, and triangular displays.