An In-Taxi Game For Decision Makers

Gail Chiasson, North American Editor

Play Taxi Media, Vancouver, and Canadian telecommunications company TELUS have just launched the ‘Built for Business’ ad campaign that turns ordinary taxi rides into an interactive game for passengers. 

Play Taxi’s national network of interactive touch screens on the back of taxi headrests in Toronto, Calgary and Vancouver have been configured to offer Small- to Medium-Business key decision makers valuable product information along with incentivized, interactive games centered on integrated bundles, smartphones, tablets and mobile Internet with flexibilities that allow businesses to create a plan specific to their unique needs.   
Passengers view a TELUS ad that showcases the benefits of SMB products and features and are then invited to interact with the TELUS branded, two-level, on-screen game app.  Level one of the app drives awareness of TELUS SMB features by having players match specific features up in a ‘Memory’ style game.  Level two then uses a ‘Sequence’ style platform to showcase the flexibility TELUS SMB consumers have when working remotely. 

Once a player has navigated successfully through the game, they are then invited to submit their information to be entered for a chance to win one of 25 laptops and receive in-depth product information, expert advice, and special offers from TELUS
The national campaign is slated to run for 15 weeks, ending in Apr./12, to drive awareness of TELUS SMB products and services.

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