If rVue [1]‘s Mantra is ‘Digital Out-of-Home Media Made Easy‘ why then does their latest quarterly filing [2] show so little ad revenue?
[3]We’re just asking but we thought it kinda funny – especially when we read the filing statements at the same time as some of the latest announcements from the organisers of #dse2012. We quote…
- Jennifer’s panel of Media Strategists, on March 6 from 11:05am – 12:00pm during the Digital Place-Based advertising summit [4], How Media Strategists Are Successfully Selling Digital Place-Based To Brands, is a must-attend for media buyers and networks looking to receive tips on how to help get the most out of their conversations with clients interested in DPB media
- Jason’s presentation, on March 7 from 3:00 – 4:00pm, Getting Noticed By Advertisers, will offer networks insight into how you can increase revenue by positioning your digital out-of-home network favorably in the eyes of agencies and advertisers
That will be those experts Bolt and Kates then.
RVUE HOLDINGS, INC. are also doing some interesting off-balance sheet deals, if you are interested then see this Form 8-K/A from 1-Feb-2012 [5] and this Form 8-K/A from 6-Feb-2012 [6]
These guys have lost USD 4.4 million in the past 5 quarters which surely isn’t good.
3 Comments To "#dse2012 err Getting Noticed By Advertisers?"
#1 Comment By Mrs MoneyPenny On 9 February 2012 @ 17:25 @768
I just looked at the rvue accounts – I assumed the numbers were in thousands and they had $2m+ of ad revenue and only after doing a double take did I realize it was $2k! Sheesh
#2 Comment By DoneWithDOOH On 10 February 2012 @ 13:53 @620
Little surprise here in my view. DOOH is limping along and the vast majority of platforms are losing money faster than a drunk in Vegas. The business is presently fundamentally flawed and the DPAA isn’t going to be able to herd all these cats in the direction needed.
#3 Comment By grizzled vet On 10 February 2012 @ 14:16 @636
No surprises. These guys have been money losing posers since the early days of their awful Sports Authority network. They show a consistent capability to do poor work at the wrong time and in the wrong place. Sorry – just calling it as I see it – no axe to grind.