No, no, no not Logan’s Run and there is no reason to visit the ‘Sleepshop’ if you are over 21 😉
This is Covent Garden’s Sanctuary Spa which ran this campaign on the London Underground last week to raise consideration of the Spa’s range of Christmas Gifts in the run up to Christmas.
The campaign was bought by Zone and marks the first time the client has used digital out-of-home media.
Serena Greer, Account Manager Zone told us “The London Underground media landscape allows us to reach significant footfall on behalf of the Sanctuary – The London Underground experienced it’s busiest day ever in the run up to Christmas 2007 with the equivalent of almost half of the London population using the network in one day so we are confident that this environment will deliver the high levels of exposure we demand for our client”
The Spa used a combination of digital escalator panels and LCD’s to promote its range of treatments, products and pampering packages.