Set aside October 16, 17 and 18 as the days to be in New York this fall.
The Digital Place-based Advertising Association and the Strategy Institute in their wisdom (and remember we have our own editor-in-chief to thank for initially suggesting and then firmly pushing this ‘arrangement’ through back in 2011) have again scheduled their major events back-to-back.
This year the DPAA Digital Media Summit on Oct. 16 will precede the Strategy Institute Digital Signage Investor Conference on Oct. 17 and 18. Both events will be held at the New York Hilton.
Both are new locales for the DPAA and Strategy Institute events which grow both in numbers and importance each and every year, so be sure to set aside that week for time spent in New York. They are both industry events not to be missed!
We haven’t heard whether or if there will be a PRN Upfront the same week yet, but we wouldn’t be surprised to hear one will be planned for the same week, as usual.