As part of an ongoing partnership with the British Fashion Council, CBS Outdoor UK is bringing a live feed directly from London Fashion Week – one of the world’s ‘big four’ fashion events, to over 60 Cross-track Projection (XTP) screens in tube stations across central London.For the very first time, a dedicated photographer will have exclusive backstage access at London Fashion Week, where they will be able to wirelessly distribute behind-the-scenes photos directly from the event.
Within minutes, the glitz and glamour of London Fashion Week will be broadcast exclusively on CBS Outdoor UK’s network of XTP screens on Tube platforms across London. These images will be projected alongside highlights from the @LondonFashionWk Twitter feed and hot off the press fashion news.
Jason Cotterrell, UK Country Director at CBS Outdoor UK told us “The London Underground is an iconic setting to be celebrating world-class fashion and we’re delighted that the British Fashion Council continues to recognise the benefits of the XTP format in engaging with London’s fashion conscious urban audiences. This heralds our aspiration to be an important advertising channel for retailers and fashion in London especially this summer where Londoners and Olympic visitors will shop”.
A live schedule of upcoming fashion shows will also be shown on the screens, inviting viewers to watch the live shows on the London Fashion Week website.