We are spending the latter half of this week in Barcelona at FESPA Digital 2012 [1] – an event ostensibly for people who make signs digitally as opposed to an event for people who digitally make signs!
FESPA are doing a great job looking to the future and helping their members understand some of the wider digital options open to them – we’ve now had a number of discussions with them about digital signage and DOOH.
On Thursday afternoon in Barcelona, Christian Duyckaerts [2] is chairing one of the Explore Conference sessions entitled ‘Integrating Print into other media channels‘ which will cover: –
- The digitization of the traditional outdoor media market
Noel Cook, Commercial Director of Production and Billboards, oOhmedia - Augmented Reality- an opportunity for the industrial world
Aurelio MendiguchÃa Instituto Tajamar - Putting the AR in Xaar
Mark Alexander, Director of Marketing, Xaar - Integrating print into wider media campaigns
President of Sales, Scanbuy - Direct to Garment Apparel Customization
Mark Gervais, Director of Screen Print, Ningbo Shenzhou Knitting Co Ltd - Incorporating Digital Signage into your Campaign
Adrian Cotterill, Editor-in-Chief, DailyDOOH
We’ll have a report up Thursday evening with a bit of luck.