Arbitron , provider of research for place-based media (amongst so any other media), will be at #dse2012 on booth 317, showing how it can work with networks to develop a customized research plan to demonstrate their value to advertisers.
If you are one of the first 50 people to stop by the booth to ask how Arbitron can help your network make an impression on your advertisers and audience, you’ll get a USD 10 Starbucks  gift card.
The company is already the provider of choice for many of the industry’s top networks. It wants to help you demonstrate to your advertisers why they need to connect with your audience. It will show how you can use the over 2,000 categories researched by Scarborough to create impactful sales stories about how advertisers can reach their target with your audience.
Arbitron spokespersons will also be at these sessions: Hitting a Moving Target: U.S. Consumer Transit Patterns and Advertising (March 6, 9:00a.m.-9:45a.m.); S2 – Exposure vs. Viewership: Audience Reporting Standards and Best Practices (March 7, 9:00a.m.-10:00a.m.); and Turning Data Into Dollars (March 8, 11:30a.m.-12:00noon).