Who wins and who loses then with the new Primesight Cinema Network?
Well, media operator Boomerang has lost one of its biggest 6-Sheet operations, so it’s bad news for them and, with their other large customer Fitness First also struggling, it cannot be good news for any part of their business. Perhaps they rue the day when they gave short shrift to Boomerang Digital and lost Jill Lee to Zoom Media’s operation.
The big winners are (a) Primesight themselves and (b) a certain software company that has won the contract for said network.
With Cinema booming both (a) and (b) could be onto a winner!