Consumer insights and media executive Radha Subramanyam has joined Clear Channel Media and Entertainment [1], New York, as executive vice-president of sales and marketing research.
[2]Subramanyam, who joins Clear Channel from The Nielsen Company [3], will report to John Hogan, chairman and CEO, Clear Channel Media and Entertainment.
“Radha is recognized as an industry leader in consumer insights and research,” says Hogan.
“No other media company comes close to Clear Channel’s reach, scale and promotional power, and Radha’s expertise will elevate Clear Channel’s sales and marketing research capabilities to world-class levels. Consumer research, helping us to better understand the lifestyles of our listeners, what they want and expect from their listening experience and how they interact with our partners’ products and services, has always been one of our company’s key priorities, and Radha will be instrumental in supporting our compelling story with accurate, credible data and information.”
Subramanyam will be responsible for developing, aggregating and analyzing consumer data to help illustrate and support the unique ability Clear Channel Media and Entertainment has to provide advertisers with national reach and local activation. Clear Channel’s unequalled platform of local on-air brands as well as iHeartRadio, Clear Channel’s industry-leading digital radio service, and live events promoted through AM/FM, HD, satellite, digital and mobile, have persuasive analytic power.
She will also build and lead a new team of research professionals who will provide world-class audience and consumer analytics for Clear Channel Media and Entertainment market teams and their national and local advertisers and partners.
“Through its unparalleled assets and industry-leading reach and effectiveness, it’s obvious Clear Channel is a powerful marketing vehicle for advertisers and it’s important that the company is able to truly understand consumer insights and be able to deliver credible data and analysis to advertisers,” says Subramanyam. “I’m extremely pleased to be moving to this new, exciting role within Clear Channel Media and Entertainment and look forward to working with the team and providing them with ongoing, high-quality, audience analytics to support this company’s unique ability to reach consumers on a local and national level.”
Subramanyam has more than 15 years of experience across traditional and digital media and previously served as senior vice-president of media and advertiser insights and analytics as a thought leader across media forms for The Nielsen Company. She also served on the leadership team of NMIncite, a Nielsen-McKinsey joint venture that operates as an insights and analytics consultancy in Social Media. Prior to The Nielsen Company, she was vice-president and head of corporate and media research at Yahoo!, where she was responsible for corporate, content and strategic ad sales research.
Before Yahoo!, Subramanyam headed various research and planning departments for MTV Networks, across five television properties and more than 10 digital properties. She has a proven track record leading teams covering a wide range of insights functions, including global brand research, consumer insights and audience development. She began her media career at NBC Universal and prior to that served on the Graduate Faculty of NYU.