Baricentro Barcelona [1], a state-of-the-art shopping center, has chosen to integrate Digital Signage into its retail concept, using the expertise of Digital Out of Home system integrator ALOOHA [2].
As visionary entrepreneurs in the 1980’s the founders of Baricentro set out to revolutionise the shopping experience by building an enormous shopping center near the heart of Barcelona, with an ample offering of stores and entertainment – Baricentro was actually the first shopping center ever built in Spain!
Today, over 25 years later, Baricentro continues to be an innovator and their strategy has been to keep integrating new technologies, to enhance the shopping experience and attract new visitors and so it was that Baricentro sought to add digital signage and wayfinding.
ALOOHA, a Spanish Digital Signage solution provider and Digital Out Of Home operator was trusted to supply, install and oversee the commercial operation of the project.
- ALOOHA designed, integrated and installed an interactive digital touchscreen directory at each of the 6 entrances of the shopping center, replacing the various static and paper directories. The system is able to provide information in three languages: Spanish, Catalan or English
- ALOOHA also added 11 digital advertising screens placed strategically across the two floors of the shopping center – this set-up also has the ability to directionally and conditionally aim sound towards the shopper viewing the images
Since installation in December 2011, the install has received very positive feedback from shoppers, advertisers and store owners alike.