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Counting Faces at #sxsw 2012

Immersive Labs [1], New York, worked with PepsiCo [2] at #sxsw 2012 [3] March 9-18 in Austin, Texas, to deliver real-time anonymous face detection statistics from the show.

The real-time statistics data fed into the PepsiCo Zeitgeist, a ticker of social media activity around #sxsw showed that over 44,000 faces were detected!