Immersive Labs [1], New York, worked with PepsiCo [2] at #sxsw 2012 [3] March 9-18 in Austin, Texas, to deliver real-time anonymous face detection statistics from the show.
The real-time statistics data fed into the PepsiCo Zeitgeist, a ticker of social media activity around #sxsw showed that over 44,000 faces were detected!