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Print Turns To Outdoor To Advertise Itself

Bloomberg Businessweek launched an advertising campaign last week to drive awareness and readership of the leading weekly business magazine with the UK’s business and media communities.

[1]The five-week campaign designed to target business executives at key transport hubs sees outdoor advertising run across digital screens at London City Airport terminal and departure lounge (started Monday 26th March) and Manchester Airport started running the outdoor digital advertising creative from yesterday (2nd April).

The three sets of creative, developed by Bloomberg’s internal agency, include the execution ‘Trendspotting’ inspired by recent editorial content in the magazine.

The activity running in conjunction with a media trade advertising campaign running with M&M Global and Brand Republic to promote the newly re-launched Businessweek.com [1] site to media agency planners and buyers that now features more than 20 bite-size stories every day.

Bloomberg planned the media strategy in-house and bought the inventory through Out of Home International.