The Times Square Advertising Coalition [1] has announced a new program, ‘Times Square Moment: A Digital Gallery’ to bring creativity, energy and cutting-edge graphics and digital art to the world’s center of communications each day.
For the first time, a dozen signs surrounding Times Square have come together with Times Square Arts to exhibit dynamic, high-quality art at a regularly scheduled time each day at this ‘Crossroads of the World’.
[2]
The program is currently in previews, featuring ‘Big Bang 01’ by Ori Gersh [3]t. Screenings occur every night at 11:57 pm. Additional screens and times are being added over the coming weeks, leading up to an official program launch on May 1, featuring renowned experimental theater artist Robert Wilson [4].
Participating Signs include: ABC Super Sign; American Eagle; Clear Channel Spectacolor (location); Disney; NASDAQ; SL Green Realty and Orange Barrel Media (signs on 1515 Broadway); and Thomson Reuters.