Monster Media’s Timberland Earthkeepers

Chris Sheldrake

Monster Media’s recent campaign for Timberland is promoting their new line of footwear, Earthkeepers, made out of recycled materials.

The ad features a barren wasteland and upon interaction users will experience a burst of trees, colorful flowers and plants that emerge and grow to reveal a thriving forest.

This campaign launched in early December featuring two interactive windows with sound. The interactive windows combined with vinylscape boasts over 2,000 sq feet of advertising exposure at the corner of East 40th Street and Park Avenue in the heart of New York City.

2 Responses to “Monster Media’s Timberland Earthkeepers”

  1. Tom Nix Says:


    This is outside my office and it really pulls pedestrians attention. The execution is great and the location gets a ton of traffic with Grand Central close by. Haven’t noticed the sound. Happy Holidays!

    Tom Nix

  2. Alex Says:

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