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Monster Media’s Timberland Earthkeepers

Monster Media’s [1] recent campaign for Timberland is promoting their new line of footwear, Earthkeepers, made out of recycled materials.

The ad features a barren wasteland and upon interaction users will experience a burst of trees, colorful flowers and plants that emerge and grow to reveal a thriving forest.

This campaign launched in early December featuring two interactive windows with sound. The interactive windows combined with vinylscape boasts over 2,000 sq feet of advertising exposure at the corner of East 40th Street and Park Avenue in the heart of New York City.

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2 Comments To "Monster Media’s Timberland Earthkeepers"

#1 Comment By Tom Nix On 19 December 2008 @ 14:05 @628


This is outside my office and it really pulls pedestrians attention. The execution is great and the location gets a ton of traffic with Grand Central close by. Haven’t noticed the sound. Happy Holidays!

Tom Nix

#2 Comment By Alex On 19 December 2008 @ 15:23 @683