#mpdooh How A Retailer Sees DOOH

Gail Chiasson, North American Editor

Well, the MediaPost Digital Out-of-Home Forum is finally here (Wednesday 11th April) and I will be in New York covering the event as I did last year. I do hope it is as good as in 2011 but somehow I am not so sure it will be (but we will see).

One session that should be interesting will be at 9:30 a.m. when Jim Harris, CEO of Wall Street Journal Office Network takes the stage with Tricia Nichols, global lead, consumer engagement and media strategy, Gap Brand at Gap Inc..

Harris says, “The session I am facilitating at the MediaPost conference on Wednesday has evolved into what I think should be a really interesting conversation with Nichols.

“Nichols understands the value of connecting with consumers in public spaces. In this keynote conversation on What Marketers Really Want From Digital Out-of-Home Media, she will share her views on the rapidly changing technologies, ideas and creativity reshaping how, why and when marketers connect with consumers via digital out-of-home media, and what role it plays in their broader mix.”

We expect that Harris will be asking Nichols a lot of pertinent questions, as Gap is very active in the field.

And if you are going to be at the Forum, stop by and say ”Hello” to DailyDOOH.

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