Apparently there has already been a pilot project in four cities: Chicago, San Francisco, Los Angeles and Washington, D.C., with plans to roll it out across all top US DMAs.
We hope to learn more about the program that we understand is being funded by the various companies – eg. Titan – that are involved in the sector.
Details are expected to be unveiled at the OAAA/TAB National Convention & Trade Show being held April 30-May 2 in Miami Beach, Florida.
Eyes On is the audience measurement currency for buying and selling out-of-home media, including transit shelters in the U.S.. We believe the new program will cover both the internal and external signage on and in buses, both static and digital where applicable.