As the saying goes “you can lead a horse to water but you cannot make him drink” and news just in that the IBC 2012 Organisers [1], after all the free advice they have been given [2] over the last few years with regard twitter usage, twitter monitoring and hashtag selection have made the unilateral decision that the hashtag for this year’s event is #IBC.
We can’t be bothered to explain yet again why this is such a stupid choice – mind you a quick search on twitter [4] and taking a look at the logo above actually makes it all self explanatory.
So, once again this year we will be programming our servers to monitor the far more likely-to-be-used #IBC12 or #IBC2012 as well as #IBC and / or the #IBCshow that we all saw used in 2011.