Josh Segal is the new face of Toronto-based Adapt Media in Quebec where he takes on the role of account representative to bridge the French connection at agencies in Montreal.
Jamie Thompson, Adapt president says, “We wanted to show our commitment and seriousness to our partners, and as Couche-Tard locations in Quebec are such an important part of the overall media solution, we felt this was the right time to expand.”
Segal comes to Adapt after several years experience in running his own out-of-home media company. His hire comes on the tail of Adapt’s recent appointment of the company’s new sales director, Laura Qusen, formerly of Family Communications, TC Media.
Adapt, founded in 1998, also owns several hundred lit signs in independent locations in Montreal. The company offers national advertising services for street furniture on thousands of locations, C-Store environment with more than 10,000 media facings, including 5,600 screens in Mac’s / Couche-Tard. Nationally. It also reps over 80 large format full motion digital screens including The Ricoh Coliseum Gardiner Boards for MLSE in Toronto; Retail Media opportunities at major grocery chains such as Sobey’s, IGA, Metro and Safeway, T&T and more; Vancouver Skytrain Bus Station Bike Racks and Lockers; and Experiential Activations including Full Motion Digital Video Trucks and Proximity Mobile Marketing via smart antennas.