John deGarmo, REELZCHANNEL senior vice-president of sales and distribution, says, “REELZ is the only TV network with programming dedicated to covering everything movies, and this partnership is the perfect way to show Screenvision’s theater-goers the great movie-themed shows we air while also enhancing the patrons’ experience.”
Each month REELZ is providing branded, family friendly pre-show entertainment programming consisting of behind-the-scenes footage, celebrity interviews and features from movies in theaters.
Lee Heffernan, senior vice-president of marketing for Screenvision, says, “REELZ’ programming is all about movies which we can bring to a broad audience of movie lovers monthly, in theaters coast-to-coast.”
REELZCHANNEL reaches more than 62 million homes across the US. via cable and satellite.
The Screenvision cinema advertising network is comprised of over 14,300 screens in more than 2,350+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 10 of the top 15 exhibitor companies.