Digital Signage World Asia 2012 seems much smaller now than its last staging almost 2 years ago.
Exhibition-wise at least it seems that the global heavy-hitters have shied away, leaving their integrators to press the flesh – HP, Microsoft were there by proxy and it looked like only Intel was inside – literally.Still, there were some reasons to smile. Korea’s D4 showed off its transparent screen, which works to virtually contextualize tangible objects on display behind it – a couple of people have already emailed us to say this is the likely star of the exhibit space, Ed
Malaysia’s MySignBox boldly announced a bid to break into the US market with its Microsoft Cloud-based ‘DIY’ system that regionally taps the Asian entrepreneurial bent by offering a player for ’emerging’ retailers and their chains.
Co-founder Tumin Chook (shown to the right here with his device) thinks the DIY market in the US is ripe for his solution.
Day 1 of the exhibition was understandably heavily retail-flavored, considering that the event was co-located with retail, cards and payments events. A good sign perhaps that applications in Asia’s Digital Signage space, seem at pace with its technologies.
The conference proper starts tomorrow.