There were about 75 people here in Toronto at the beginning of the day to listen to the opening remarks from Mark Zwicker and an interesting kick off presentation from @KineticUSA CEO David Payne but we understand that there are 90 people registered for the event proper plus 25 speakers.
There are about 100 people in the room at the moment which I guess is not bad, though I know that Adrian (and Mr Steve Nesbit) will note that it is far less than the 135 who attended the Digital Signage Investor Conference in NYC last October.
One thing that readers should note is that there are a lot of agency people here – probably helped by free tickets being given to agency people early on in the registration process, Ed which should bode well for the industry.
The Strategy Institute seemed to have done quite a good job. So far, the best speaker was Glenn Hollis, VP Marketing and Brand Advertising from Tim Hortons.