DNA Conference, Los Angeles Moved Again
Adrian J Cotterill, Editor-in-Chief
First of all don’t be surprised if this event never happens as it has been moved once before already but news just in that the (supposed) inaugural USA One-Day seminar for the Digital Out-of-Home Interactive Entertainment sector will now take place 2nd and 3rd of October 2012.
The official reason for the move of the first American DNA (Digital Out-of-Home Entertainment Network Association) Conference was that the event would clashed with a number of events that had recently announced new dates and “certain sponsors of the DNA conference requested that it be rescheduled to ensure a wider attendance of their clients and contacts”.
Believe what you will but likely no one knew what this particular acronym was all about and signup and sponsorship was probably poor.
April 26th, 2012 at 21:06 @921
I think if things had been that bad we would have cancelled – no we stand by the statement, the sponsors demanded a move – and after the success of the UK event I think the people that matter know what the acronym stands for – thanks for passing on the news.