Telmar [1] is a big company with lots of existing clients and they run the infrastructure for many US media buying agencies so news that they have just inked a deal with DoMedia [2] is interesting to say the least.
Telmar and DOmedia have aligned (interesting choice of phrase) to create efficiency in out-of-home media planning and buying and the claim is that this is the “First Integrated Media Planning & Buying Software for Out-of-Home Media” something which I am sure the likes of Ayuda, Key Systems and several others would all disagree with.
We’ll have more on this story when we have done a little more research.