Comments on: BroadSign To Compete Directly With Neo? http://www.dailydooh.com/archives/6719 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: PhilG http://www.dailydooh.com/archives/6719/comment-page-1#comment-11756 PhilG Tue, 23 Dec 2008 18:50:02 +0000 http://www.dailydooh.com/?p=6719#comment-11756 Disclaimer : I have worked at BroadSign but was never involved with the NEO account. About BookingDOOH versus BroadSign Open, one possibility would be that BookingDOOH will be built on BroadSign Open. BroadSign Open, if nothing has changed, has never been designed as a front-end tool but to provide the building blocks of such Booking and plannning tool developed by SeeSaw, adCentricity, Neo and such. My 2 cents in a topic that will get very interesting as the networks grow and the booking tools evolve. Disclaimer : I have worked at BroadSign but was never involved with the NEO account.

About BookingDOOH versus BroadSign Open, one possibility would be that BookingDOOH will be built on BroadSign Open. BroadSign Open, if nothing has changed, has never been designed as a front-end tool but to provide the building blocks of such Booking and plannning tool developed by SeeSaw, adCentricity, Neo and such.

My 2 cents in a topic that will get very interesting as the networks grow and the booking tools evolve.

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