At the TAB/OAAA 2012 event in Miami enVu has been demonstrating their enSpire platform, with its combination of gesture-based technology and floor projection capabilities…
[1]
One of the things they were demonstrating was their new analytics dashboard (shown above) which was provided by Ayuda Media Systems [2] (see the ‘love-in / line dancing shown below) which analyses usage of the enSpire platform by consumers, further enabling advertisers to pay on a Proof of audience as measured by ‘interactions’ basis.
[3]
We understand that this is just the tip of the iceberg in terms of roll outs – as previously announced [4] enSpire will be enjoying the benefits of the Splash (CMS) and Juice (CRM) technologies as well!