One of our researchers found this on the web dated September 2007 whilst doing some research on an upcoming post (about our thoughts on world wide signage shows to see / attend in 2008).
It’s brief and easy to read with nice pictures and whilst far too short to do the subject any justice at all – we think a nice view of Chinese DOOH and you can find it here [1]
The blog itself – entitled Web Marketing China [2] hasn’t been updated for a while which is a shame but if you are interested in the Chinese market at all then it’s worth a quick visit.
ps. If the blog looks familiar it’s cos’ they use pretty much the same wordpress theme as we do!