http://www.dailydooh.com/archives/67877 No Insight, No Knowledge Just 'Things' Wed, 19 Jun 2013 21:09:16 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.dailydooh.com/archives/67877/comment-page-1#comment-337338 Ian Dobson Fri, 01 Jun 2012 12:58:03 +0000 http://www.dailydooh.com/?p=67877#comment-337338 Interesting article with some good points…no surprise about his decision to focus on venues where, if its an ad model network, that advertisers want to be in…having sold DOOH for over 10 years, i’ve seen the transition of advertisers planning processes…they’re challenging networks more..want to see measurement and ROI …it’s not about the number of people coming through the venue…the media is maturing..the industry must as well or this is a media that will fall victim to medias that do.

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