Gail Chiasson, North American Editor
At Streaming Media East, (an online video conference held yesterday), Scala Inc. announced the integration between Polycom RealPresence Media Manager and the Scala Content Manager digital signage platform.
The integration of Polycom and Scala software platforms provides a powerful combination which benefits companies of all sizes looking to deliver personalized experiences that communicate the right message at the right time.
The platform integration delivers video files from the Polycom enterprise video content management system to the Scala Content Manager based on user-defined rules and decisions, made within Polycom RealPresence Media Manager. The combination transmits metadata from Polycom to Scala Content Manager, enabling the Scala system to control content distribution and management across a digital signage network.
“We are privileged to partner with Polycom and have our best-in-class Content Manager platform for digital signage become Polycom-ready,” says Oscar Elizaga, Scala senior vice-president, Americas. “We believe the integration of Scala with Polycom’s enterprise video content management system will bring unparalleled benefits to our clients and reinforce the leadership position of both companies in delivering innovative solutions that help companies command attention.”
The Scala software platform drives content creation, management and distribution in digital signage networks. The software helps organizations reach large audiences in very targeted ways – at critical places such as points of decision and points of sale. With Scala software, organizations can transform markets by delivering personalized, memorable encounters with digital signage wherever consumers or employees are located.
Polycom RealPresence Media Manager streamlines the processes, devices and technology required to distribute media effectively over existing IT infrastructures. The automated, end-to-end solution supports the complete content lifecycle of all video meeting assets – from video capture to content management to viewer access to delivery across networks – regardless of source or format.