Digital Advertising in Little Rock Airport
Gail Chiasson, North American Editor
Clear Channel Airports, marketer of airport advertising, has signed a five-year contract with Bill and Hillary Clinton National Airport in Little Rock, Arkansas,to provide state-of-the-art digital advertising to the airport.
The agreement, effective immediately, will result in a comprehensive overhaul of the airport’s entire advertising program and will include large format video wall packages, tension fabric displays, LCDs and digital touch screens, among other innovations.
Noteworthy in the new advertising platform are its ‘green’ elements, especially appropriate for Arkansas, which considers itself the Natural State. Tension fabric displays will replace most backlit signs and the smaller number of lighted displays will use LED edgelit technology, creating much less waste and using considerably less power than traditional signage.
These displays will be deployed throughout the 12-gate airport, and will offer national and Arkansas businesses new, large-format digital displays that showcase their products and services using the latest technology.
“This partnership to overhaul our advertising displays builds on the momentum that began in March with our airport’s renaming,” says Shane Carter, director of public affairs and government relations for Bill and Hillary Clinton National Airport. “Our airport commissioners are creating a world-class airport in Little Rock through a massive construction project. This new, cutting edge, and environmentally sound advertising program is an important part of the airport’s rebirth as it promises to benefit both travelers and our state’s business community.”
Toby Sturek, President of Clear Channel Airports said, “The unique displays and technology we are incorporating into Bill and Hillary Clinton National Airport will allow us to showcase our customers in the best possible ways and reach audiences of engaged travellers. An advertising program such as this also helps create a vital sense of place for those visiting or traveling through Little Rock and Arkansas.”
Clear Channel Airport’s program also involves local coordination, due to partnerships formed with local Little Rock businesses: The Design Group and Doyne Construction. The companies will provide marketing and public relations services, as well as general contracting and ongoing maintenance services, respectively.
The airport display is expected to be completed by July 1/12.
Bill and Hillary Clinton National Airport is located two miles east of Little Rock’s central business district and is the state of Arkansas’s largest commercial service airport. Clinton National serves more than more than 2.1 million passengers with the airport servicing 124 daily flight arrivals and departures.