…from its Digital Signage network!!!
I am sure for Harrods this is a ‘piss’ in the ocean but interesting to see that Guy Cheston from Harrods gave this figure in a presentation to participants in this year’s Westfield World Retail Study Tour [1].
Guy said “We’re now generating over 1.5 million pounds in advertising income and we’ve had a total of 500 different advertisers who’ve used our system.”
The full article about his presentation can be found here [2] on the Australian Inside Retailing web site, and it is well worth a read. It’s a good insight to the network itself, how it was thought through etc etc.
It’s powered by remote media [3] of course so Jason Cremins, chairman of POPAIDigital will be delighted with the PR around this.