- DailyDOOH - http://www.dailydooh.com -

Millennial Media’s Q1 Mobile Mix

Millennial Media [1]’s Q1 Mobile Mix report, released last week, takes a deep dive into mobile device/OS trends over the first three months of 2012. Additionally, the report contains a special section looking at global tablet trends.

[2]We noticed that Smartphones led the Device Mix, with 73% of the impressions in Q1.Though overall Smartphone impressions grew from Q4 2011 to Q1 2012, the percent of overall impressions was relatively flat quarter-over-quarter. Over the course of a year, however, there has seen significant growth in Smartphone impression share, as consumers upgraded from Feature Phones to more advanced mobile devices.

Some of the key points in this report include: