Euro 2012 Spurs Ocean Outdoor Offers
Gail Chiasson, North American Editor
Ocean Outdoor has got into the swing of Euro 2012, creating two digital outdoor offers to give brands the chance to closely align themselves with the international football tournament which kicks off a massive summer of sports next month.
Ocean’s ‘Follow England’ digital pack offers advertisers activity around England’s three Group D qualifying games from June 11- 19 and the quarter-final. If England progress beyond the quarters, the campaign is being extended free of charge on the days of the semi and the final.
“Ocean is certainly backing England to do well, but we understand others might not be that confident,” says Richard Malton, Ocean Outdoor marketing director. “However, with the Follow England pack, everyone does well as long as England progresses. With live score updates and content distribution across our full motion portfolio, advertisers can fuel the excitement with multiple messages delivered into key day parts. This is digital out-of-home at its most flexible and demonstrates its superb value.”
Ocean has premium outdoor locations across England’s biggest football cities including London, Manchester, Liverpool and Birmingham.
The company’s tournament offer also features a team neutral package around all Group games and the four quarter finals, offering almost 40 million impacts across the entire period of the Championships.