EYE Corp Chooses Ayuda Platform for Global Operations

Gail Chiasson, North American Editor

Hitting our radar today is news that Australia-based out-of-home media operator EYE Corp. has selected Montreal-based Ayuda Media Systems’ comprehensive Platform to manage its entire business spanning three continents.

This is a major coup for Ayuda, which will formally announce this as well as its expansion into the Asia Pacific region (see separate article) at the 53rd FEPE International Congress in Milan tomorrow.

The Ayuda Platform consists of multiple integrated products for OOH advertising operators: Juice (sales tools for CRM, availability checking, and instant proposal generation), BMS (for scheduling, operations, and inventory management), Finance (for invoicing and leasing) and POP (for proof of performance).

The worldwide rollout of the Ayuda Platform builds on EYE’s existing use of Ayuda’s POP functionality, currently available from the EYE website and marketed as ‘Eye Proof’.

EYE, whose OOH offerings span multiple networks – including retail, airport, university, and roadside – in Australia, New Zealand, Indonesia, the UK and US, had been searching for an integrated platform to efficiently run its entire operations, as well as automate core media business functions. Selecting a proven platform like Ayuda’s was imperative to help streamline operational processes, and enable growth.

“Our existing systems are being strained with our current processes, let alone support our anticipated growth,” says Gerry Thorley, EYE’s CEO. ”Over the last few years, we have evaluated multiple products to help us streamline operations and manage our sales processes.

“Ayuda’s is the only platform that has demonstrated it can handle all of the various facets of running a multi-national OOH company. The Ayuda Platform will provide us with a single-vendor, integrated solution that will enable us to efficiently streamline the way we run our entire business. EYE will benefit tremendously from the full workflow functionality available in the Ayuda Platform.”

“From our first deployment of POP to Eye in the US over four years ago, Ayuda has been working closely with EYE to understand how it could leverage more of the Ayuda Platform,” says Andreas Soupliotis, president & CEO of Ayuda. “Over the years, we have built a solid relationship with EYE, and have spent countless months analyzing its business processes and workflows to help understand how EYE could benefit from migrating from multiple legacy systems to a single, consolidated platform. We are pleased that the end result is EYE’s decision to migrate its entire business onto the Ayuda Platform for its worldwide operations.”

“This monstrous, global, multi-currency rollout will collapse several systems into one,” says Soupiotis. “EYE is currently using multiple systems: Navision, Key Systems, Salesforce.com, Ayuda POP. All of these will transition out and
EYE will use the products that are part of the unified Ayuda Platform: Juice, BMS, Finance and POP.”

EYE Corp Pty Ltd. is a wholly owned subsidiary of Ten Network Holdings Limited, a publicly listed company which also operates Network Ten, the broadcaster of Australian free-to-air channels TEN, ONE and ELEVEN.

It’s public knowledge that EYE might be acquired in the next few weeks but Soupiotis fully expects the Ayuda Platform implementation to survive any such transition.

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