Remember that today, Monday 24th December is the deadline for (wannabee) suppliers to submit their Notice of Intent if they are interested in bidding for the Tesco Screens Creative RFP [1].
Unsurprisingly we had a lot of interest when we published it on Friday 14th December and fielded, and we are not exaggerating, half a dozen calls from the CEOs of major network providers and content suppliers. There is going to be a hell of a lot of interest in how the RFP ‘plays out’ and of course who eventually wins.
Whatever happens now, 2008 will usher in a new era for Tesco Screens, with a new content partner, very possibly a brand new approach on the channels and of course a lot of refreshed content.
We are also predicting that in 2008, Dunnhumby / Tesco will open up their network and screens (again, after the last attempt with JC Decaux) to 3rd party media brand / advertising material.